Lidl Graphic Walls & Window Vinyl
Think Signs Transforming Lidl Stores with Unified Signage & Graphics
Think Signs, understand the power of cohesive branding and the role it plays in enhancing customer experience. In 2017, we partnered with Lidl UK to embark on a large-scale project aimed at solidifying and standardizing the brand’s visual identity across its stores nationwide. This relationship has continued to the present day, this initiative involves the design, manufacture, and installation of fresh, vibrant window graphics and signage tailored to Lidl’s branding vision.
Client: Lidl
Date: 2017 to Today
Service: Window Graphics, Signage, Wayfinding and Shop Front Signage
Client: Website
Unifying the Lidl Experience
The core objective of this project was to create a consistent look and feel across all Lidl stores in the UK. By standardizing window graphics to reflect the Lidl brand, we ensured that customers experienced the same welcoming atmosphere, no matter which store they visited. This involved carefully designing imagery that aligned with Lidl’s brand ethos while ensuring adaptability for various store layouts and window sizes.
Tailored Solutions for Every Store
One of the most significant challenges of this project was accommodating the varying window sizes and layouts across Lidl’s extensive store network. Each design had to be customized during the manufacturing process to fit seamlessly into the unique dimensions of every store. This meticulous approach guaranteed that the window graphics enhanced the store’s appearance while maintaining brand uniformity.
A Commitment to Excellence
Executing a nationwide rollout of this scale required not only precision but also a commitment to efficiency and safety. Our team at Think Signs successfully navigated challenges such as unpredictable weather and the complexities of working in public spaces. By prioritizing safety measures during installations—both inside and outside the stores—we ensured minimal disruption to Lidl’s customers and staff.
Additionally, much of the work was completed after hours, allowing us to meet deadlines without impacting store operations. This approach exemplified our dedication to exceeding client expectations and delivering results that align with their goals.
Success Factors
The success of the Lidl wall and window graphics rollout can be attributed to several key factors:
- Exceeding Deadlines: Despite the project’s complexity, we completed installations ahead of schedule, demonstrating our commitment to efficiency.
- Customer Satisfaction: Lidl’s management and customers alike praised the enhanced branding and polished look of the stores.
- Safety-First Approach: We maintained the highest safety standards throughout the project, ensuring smooth installations in active public spaces.
- Installation: Employing expert installers to safely and securely fix the graphics and signage.
Partnering with Lidl
Our collaboration with Lidl highlights our ability to execute large-scale projects with precision and professionalism. The standardized window graphics have helped Lidl reinforce its brand identity and deliver a consistent experience to its customers.
If you’re seeking expert signage solutions in Dorset and beyond, look no further than Think Signs. Explore our services at www.wethinksigns.com and discover how we can bring your vision to life.
Think bold. Think unified. Think Signs.
“Partnering with Lidl to standardize their window graphics across the UK has been a rewarding challenge. By delivering tailored, high-quality solutions for every store, we’ve helped reinforce their brand identity ” – Jeff Todd, Managing Director of Think Group.
